The Pipp in Pippsino
Pippy
The Little Cat Behind Pippsino
Long before Pippy became the face of Pippsino, she was a tiny newborn kitten who needed someone to give her a chance.
Carl Steele found Pippy alone, lost, and hungry. She was incredibly small and vulnerable, so the Steele family took her in and gave her a home. Before long, that tiny kitten became a much-loved member of the family with a personality that seemed far bigger than she was.
Years later, as Carl sat at his computer developing the idea for a different kind of crowdfunding platform - one designed to help nonprofit organizations across the country - Pippy was rarely far away.
She would lounge in the office window, stroll across his keyboard at exactly the wrong moment, and, on cold Wyoming winter days, insist on climbing into his lap for warmth and snuggles.
As the idea began taking shape, Carl struggled with what to call it.
One day, he found himself thinking about Pippy. He remembered just how tiny and helpless she had been when he found her and how she had grown into a confident, loving cat who seemed to believe she was much bigger and more powerful than she really was.
That connected with something at the heart of the idea Carl was building.
There are millions of people who care deeply about charitable causes and want to make a difference, but many simply don't have the financial resources to contribute as much as they would like. Carl wanted to create a way for those individuals to come together and have an impact greater than any one person might be able to make alone.
And that sounded a lot like Pippy.
Little Pippy seemed to see herself as a big, fearless cat—a lion protecting her family.
That image became the inspiration for Pippsino and its logo: a little cat who sees a mighty lion when she looks at herself.
Today, Pippy represents something much bigger than a family pet or a mascot. She represents the idea that you don't have to be big to make a big difference.
Through Pippsino, individuals can come together, Champion the causes they care about, and turn many small acts of participation into something much more powerful.
Little Pippy. Big heart. Bigger impact.